Direct from Dell By Michael Dell

Indeed a nice book wherein writer ,who is himself a CEO has stressed heavily on cutomer relationship management(the same job I am looking forward to do ……..).Well,not being cheeky,but,yes,I totally corroborae with Michael’s opinions on the imporatnce of understanding cutomers.His ability to go against the tide,when everbody admonished him, is something which I greatly admire.His Direct Selling Model,still an iconoclastic idea,is undoubtedly,the reason behind Dell’s enormous success.While,others were predicting future trends,Dell was driving the wave just because of Michael’s sheer determination & courage & of couse, attitude(I would rather call it Dell’s panache).Michael is,from now onwards,christened one of my favourite CEOs.

Now an excerpt from the book itself.

Dell Computer Corporation is an $18 billion company and the second largest manufacturer and marketer of personal computers in the world. Founded on a deceptively simple premise – to deliver high-performance computer systems directly to the end user – Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street.

In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer’s successful rise, which began in his college dorm room with $1,000 in capital.

Not just for CEOs or those in high tech, the strategies revealed in Direct from Dell are invaluable to managers across industries. From starting a successful business to his pioneering use of the Internet, Dell shares his perspectives on:

Why it’s infinitely better for any business starting out to have too little capital, rather than too much

Why it can be life-threatening to your company to pursue too many good ideas’or to grow too fast

Why it’s essential to run a P&L on every area of your business

Why your people pose a greater threatto the health of your business than your competition does

How integrating your business virtually can make the difference between being quick’and being deadRevealing nothing less than a new model for doing business in the information age, Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry